The truth is I've been doing Kickstarter before there was Kickstarter; there was no Internet. Social Media was writing letters, making phone calls, beating the bushes.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.
You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
What do you think Jesus would twitter, 'Let he who is without sin cast the first stone' or 'Has anyone seen Judas? He was here a minute ago.'
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.
If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?
Neither privacy nor publicity is dead, but technology will continue to make a mess of both.
In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.
The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
Being the first is old media, while being to the point is new media. And Twitter never forgets.
New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
I really believe that fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, et cetera, I think it helped me win all of these races where others spending much more money than I spent. You know, I spent my money. A lot of my money. And I won. I think that social media has more power than the money others spent, and I think maybe to a certain extent, I proved that.
We completely ignore social media. Bradley Simpson also isn't on social media very much. I think we just try to live in reality as much as we can.
Any employer is going to look at your social media before they hire you. Why aren't we doing that when we screen people coming into the United States?
That's because of everything the public interest and the media interest is focused on: What did Donald Trump know and when did he know it? Whether there was cooperation with the Russians. I don't mean to say that's a distraction or we shouldn't follow it up. But the underlying story of the Russians trying to subvert our democracy, both through propaganda, planted stories, manipulation of social media and through direct efforts to infiltrate our state election system, is really an enormously significant event. And it's not over.
We've got social media now where we can even create an identity for ourselves and show the world an inauthentic highlight reel version of who we are. But I'm drawn to real, not a highlight reel. The world doesn't need to see another plastic Christian pretending they've got it all together.
If I ever succumbed to the demon on my shoulder going, "You should get something special because you're famous," that is the moment that my behavior will be caught on social media for all time. I'm even afraid to use it to get a reservation. This is the person who will tweet, "Can you believe what this a-hole did?"
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
The goal is not to be good at social media, the goal is to be good at business because of social media.
It's a delicate thing for me, with how involved I am in social media and being a part of people's lives in a way that they want me to.
I have always considered myself a fast learner. I try to retain and absorb as much information and knowledge about the [music] business as I can. I don't want to just sit back and have other people do the hard work for me. I try to be involved in every process of my career as possible. I run my own social media, record, and try to vocal produce myself as much as possible, write my own songs, style myself, and learn the business side. If I didn't do acting or music, I was going to school for business. God has put me on this path and I can honestly say I wake up every day doing what I love.
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