There is only one thing in life worse than being talked about, and that is not being talked about.
The formulation of a public relations strategy properly begins with listening, not talking.
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
If I was down to the last dollar of my marketing budget I'd spend it on PR!
PR is extremely important, and being able to use it in the right way means everything. You have to market your success
The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
It isn't what they say about you, it's what they whisper.
Some are born great, some achieve greatness, and some hire public relations officers.
Public Relations is the management of communication between an organization and its publics.
A lie gets halfway around the world before the truth has a chance to get its pants on.
Journalism is printing what someone else does not want printed: everything else is public relations.
The history of PR is... a history of a battle for what is reality and how people will see and understand reality.
There's no such thing as bad publicity.
What kills a skunk is the publicity it gives itself.
For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.
My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.
The secret to a successful career in virtually any field is good public relations. Forget results. Forget the facts. Perception is all that matters.
The rarest of all things in American life is charm. We spend billions every year manufacturing fake charm that goes under the heading of public relations. Without it, America would be grim indeed.
You don’t have journalists over there anymore, what they have is public relations people. That’s what they have over in America now. Two-hundred and fifty thousand people in public relations. And a dwindling number of actual reporters and journalists.
Some are born great, some achieve greatness, and some have greatness thrust upon them.
I work hard in social work, public relations, and raising the Grimaldi heirs.
There is no such thing as bad publicity except your own obituary.
I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations.
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