Edward Bernays Quotes

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• The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

  Edward Bernays

  Country, Intelligent, Nwo

  Edward L. Bernays (1930). “Propaganda”

  160 Copy quote

• If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

  Edward Bernays

  Thinking, Small Numbers, Knowing

  187 Copy quote

• We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

  Edward Bernays

  Small Numbers, Mind, Wire

  "Propaganda". Book by Edward Bernays (p. 37 - 38), 1928.

  152 Copy quote

• If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

  Edward Bernays

  Control Someone, Knowing, People

  "Propaganda". Book by Edward Bernays (p.71), 1928.

  226 Copy quote

• We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

  Edward Bernays

  Men, Nwo, Ideas

  Edward L. Bernays (1930). “Propaganda”

  88 Copy quote

• The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

  Edward Bernays

  Believe, Views, Differences

  Edward L. Bernays (2015). “Crystallizing Public Opinion”, p.121, Open Road Media

  112 Copy quote

• It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

  Edward Bernays

  Country, Government, Ideas

  124 Copy quote

• No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.

  Edward Bernays

  Wise, Believe, Ideas

  "Propaganda". Book by Edward Bernays, 1928.

  102 Copy quote

• People want to go where they wanted to be led.

  Edward Bernays

  People, Want, Wanted

  71 Copy quote

• The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.

  Edward Bernays

  Ideas, Today, Facts

  Edward L. Bernays (1930). “Propaganda”

  88 Copy quote

• When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations".

  Edward Bernays

  War, Trying, United States

  "The Century of the Self". Documentary, 2002.

  91 Copy quote

• The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

  Edward Bernays

  Freedom, Engineering, Essence

  Edward L. Bernays (2013). “Public Relations”, p.116, University of Oklahoma Press

  81 Copy quote

• Propaganda is the executive arm of the invisible government.

  Edward Bernays

  Government, Arms, Manipulation

  Edward L. Bernays (1930). “Propaganda”

  48 Copy quote

• The best defense against propaganda: more propaganda.

  Edward Bernays

  Defense, Propaganda

  "The Father of Spin". Book by Larry Tye, p. 102, 1998.

  42 Copy quote

• Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

  Edward Bernays

  Engineering, Organization, Goal

  Edward L. Bernays (2013). “Public Relations”, p.159, University of Oklahoma Press

  54 Copy quote

• Men (people) are rarely aware of the real reasons which motivate their actions.

  Edward Bernays

  Real, Men, People

  67 Copy quote

• If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.

  Edward Bernays

  Leadership, Men, Psychology

  Edward Bernays (2017). “Propaganda”, p.35, Lulu.com

  45 Copy quote

• It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

  Edward Bernays

  Attitude, Men, Impossible

  Edward L. Bernays (1965). “Biography of an Idea: Memoirs of Public Relations Counsel”

  23 Copy quote

• The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.

  Edward Bernays

  Mean, People, Three

  Edward L. Bernays (2013). “Public Relations”, p.3, University of Oklahoma Press

  74 Copy quote

• We govern what the public think about.

  Edward Bernays

  Thinking

  20 Copy quote

• The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.

  Edward Bernays

  Real, Democracy, Receiving

  Edward L. Bernays (1930). “Propaganda”

  13 Copy quote

• Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.

  Edward Bernays

  Fighting, Intelligent, Men

  Edward Bernays (2017). “Propaganda”, p.124, Lulu.com

  32 Copy quote

• In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.

  Edward Bernays

  Mind, Guarantees, May

  24 Copy quote

• As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

  Edward Bernays

  Mean, Government, Civilization

  Edward L. Bernays (1930). “Propaganda”

  52 Copy quote

• The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.

  Edward Bernays

  Education, Teacher, Jobs

  Edward L. Bernays (1930). “Propaganda”

  32 Copy quote

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