If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.
A lie told once remains a lie but a lie told a thousand times becomes the truth
Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.
Think of the press as a great keyboard on which the government can play.
This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
There will come a day, when all the lies will collapse under their own weight, and truth will again triumph.
...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.
Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.
It is the absolute right of the State to supervise the formation of public opinion.
We enter parliament in order to supply ourselves, in the arsenal of democracy, with its own weapons. If democracy is so stupid as to give us free tickets and salaries for this bear's work, that is its affair. We do not come as friends, nor even as neutrals. We come as enemies. As the wolf bursts into the flock, so we come.
It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.
The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
We shall reach our goal, when we have the power to laugh as we destroy, as we smash, whatever was sacred to us as tradition, as education, and as human affection.
If you tell a lie long enough, it becomes the truth.
Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.
If you tell a lie, tell a big one.
There is no need for propaganda to be rich in intellectual content.
If you repeat a lie often enough it becomes accepted as truth.
The masses need something that will give them a thrill of horror.
Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.
A Jew is for me an object of disgust. I feel like vomiting when I see one. Christ could not possibly have been a Jew. It is not necessary to prove that scientifically - it is a fact. I do not need to prove this with science or scholarship. It is so!
The English follow the principle that when one lies, it should be a big lie, and one should stick to it.
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