Edward Bernays Quotes About Opinions

Quotes about: Opinions

• The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

  Edward Bernays

  Country, Intelligent, Nwo

  Edward L. Bernays (1930). “Propaganda”

• The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.

  Edward Bernays

  Government, Hands, Leader

  Edward L. Bernays (1930). “Propaganda”

• The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.

  Edward Bernays

  Ideas, Today, Facts

  Edward L. Bernays (1930). “Propaganda”

• No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.

  Edward Bernays

  Wise, Believe, Ideas

  "Propaganda". Book by Edward Bernays, 1928.

• As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

  Edward Bernays

  Mean, Government, Civilization

  Edward L. Bernays (1930). “Propaganda”

• We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.

  Edward Bernays

  Leadership, Teacher, Issues

  Edward Bernays (2017). “Propaganda”, p.5, Lulu.com

• Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

  Edward Bernays

  Mind, Pulse, Modern Business

  Edward L. Bernays (1930). “Propaganda”

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