Edward Bernays Quotes About Public Relations

Quotes about: Public Relations

• When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations".

  Edward Bernays

  War, Trying, United States

  "The Century of the Self". Documentary, 2002.

• The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

  Edward Bernays

  Men, Agency, Clients

• The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.

  Edward Bernays

  Mean, People, Three

  Edward L. Bernays (2013). “Public Relations”, p.3, University of Oklahoma Press

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