Edward Bernays Quotes - Page 2

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• If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

  Edward Bernays

  Leader, Groups, Cooperation

  Edward L. Bernays (1930). “Propaganda”

  22 Copy quote

• In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.

  Edward Bernays

  Mind, Guarantees, May

  24 Copy quote

• The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable. Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government.

  Edward Bernays

  Powerful, Practice, Agriculture

  36 Copy quote

• We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

  Edward Bernays

  Men, Ideas, Numbers

  Edward Bernays (2017). “Propaganda”, p.4, Lulu.com

  53 Copy quote

• Look for a situation in which your work will give you as much happiness as your spare time.

  Edward Bernays

  Giving, Looks, Moments

  68 Copy quote

• The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.

  Edward Bernays

  Education, Teacher, Jobs

  Edward L. Bernays (1930). “Propaganda”

  32 Copy quote

• In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

  Edward Bernays

  Life, Freedom, Exercise

  Edward L. Bernays (1930). “Propaganda”

  20 Copy quote

• We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.

  Edward Bernays

  Leadership, Teacher, Issues

  Edward Bernays (2017). “Propaganda”, p.5, Lulu.com

  18 Copy quote

• Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore. There is a tremendous field for women as active protagonists of new ideas and new methods of political and social housekeeping. When organized and conscious of their power to influence their surroundings, women can use their newly acquired freedom in a great many ways to mold the world into a better place to live in.

  Edward Bernays

  Freedom, Men, Ideas

  "Propaganda".

  26 Copy quote

• The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.

  Edward Bernays

  Government, Hands, Leader

  Edward L. Bernays (1930). “Propaganda”

  14 Copy quote

• Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.

  Edward Bernays

  Typical, Demand, Today

  Edward Bernays (2017). “Propaganda”, p.46, Lulu.com

  13 Copy quote

• Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

  Edward Bernays

  Mind, Pulse, Modern Business

  Edward L. Bernays (1930). “Propaganda”

  14 Copy quote

• The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group.

  Edward Bernays

  Men, Psychology, Groups

  Edward Bernays (2017). “Propaganda”, p.34, Lulu.com

  24 Copy quote

• Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

  Edward Bernays

  Writing, Data, Mind

  18 Copy quote

• This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.

  Edward Bernays

  Ideas, Age, Technique

  "Manipulating Public Opinion". American Journal of Sociology, Volume 33 (pp. 958-971), May 1928.

  14 Copy quote

• I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.

  Edward Bernays

  Believe, Competition, Association

  Edward Bernays (2017). “Propaganda”, p.63, Lulu.com

  14 Copy quote

• Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.

  Edward Bernays

  Thinking, Competition, Majority

  Edward Bernays (2017). “Propaganda”, p.21, Lulu.com

  15 Copy quote

• In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.

  Edward Bernays

  Practice, Fabric, Dozen

  "Propaganda". Book by Edward Bernays, 1928.

  16 Copy quote

• Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

  Edward Bernays

  Identity, Cabinets, Invisible

  Edward L. Bernays (1930). “Propaganda”

  13 Copy quote

• The best place to find things: the public library.

  Edward Bernays

  Library, Best Place, Public Library

  "The Father of Spin". Book by Larry Tye, p. 102, 1998.

  10 Copy quote

• For the same reason I read the National Geographic, I like to see places I will never visit.

  Edward Bernays

  Reason, National Geographic

  "The Father of Spin". Book by Larry Tye, p. 102, 1998.

  10 Copy quote

• Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

  Edward Bernays

  Numbers, Together, Manipulation

  Edward L. Bernays (1930). “Propaganda”

  6 Copy quote

• The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

  Edward Bernays

  Men, Agency, Clients

  7 Copy quote

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