Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
The keys to brand success are self-definition, transparency, authenticity and accountability.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
A great brand is a story that never stops unfolding.
If I lost control of the business I'd lose myself - or at least the ability to be myself. Owning myself is a way to be myself.
Personal branding is about figuring who you are and what turns you on and then monetising it
Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let's discover why!
The most important thing to remember is you must know your audience.
Personal branding is one thing that you just can't do well on your own. You are too close to it.
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