We say no to a lot of things so we can invest an incredible amount of care on what we do.
Technology is, in the broadest sense, mind or intelligence or purpose blending with nature.
Above all else, align with customers. Win when they win. Win only when they win.
The display is the computer.
Effective communication is a key factor in the success of your product.
Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.
The fusion of art and technology that we call interface design.
That strange new zone between medium and message. That zone we call the interface.
Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
If you don't talk to your customers, how will you know how to talk to your customers?
Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product.
Every creative act is open war against The Way It Is. What you are saying when you make something is that the universe is not sufficient, and what it really needs is more you. And it does, actually; it does. Go look outside. You can't tell me that we are done making the world.
If design is to be ecologically responsible, it must be independent of concern for the gross national product.
Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.
The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Something must have form to be seen but must make sense to be understood and used.
The more that a person brings to design, the better his or her ability to communicate.
Architecture has to be greater than just architecture. It has to address social values, as well as technical and aesthetic values. On top of that, the one true gift that an architect has is his or her imagination. We take something ordinary and elevate it to something extraordinary.
The good designer aims at a perfect fusion of the various considerations which enter into his design. He aims at an untortured unity-a direct whole. He arranges his levels consciously or subconsciously, adhearing to the requisites of the problem he is asked to solve or to his own inclination. Some designers see total act through a disc of aesthetic considerations-others, more practical minded, may put economic considerations at top level.
Good design today requires more vision (a larger point of view versus the single brilliant idea), more consistency (a deeper underlying structure of language and form versus the simple, uniform application of visual elements) and more patience (persistence over time versus creative authoritarianism).
Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.
When you feel the architecture just click, as though it couldn't have been anything else, it's due to a true understanding of the site and the plan and section.
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