Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.
The only important thing about design is how it relates to people.
We live in a society that penalizes highly creative individuals for their non-conformist autonomy. This makes the teaching of problem solving in design both discouraging and difficult. A...student (has) massive blocks against new ways of thinking, engendered by some 16 years of mis-education.
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself works, counter to the fact that design is the primary underlying matrix of life.
Design is the conscious effort to impose a meaningful order
Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.
There are professions more harmful than industrial design but only a few of them
Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.
If design is to be ecologically responsible, it must be independent of concern for the gross national product.
All designed tools and objects are sort of extensions of human abilities, and they do tend to make life richer for us. But, an awful lot of designs, especially in this country, make life a lot more inconvenient. I'm thinking, for instance, of high-fidelity units that have so many switches and toggles and buttons and things that they confuse most people.
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