Donald A. Norman Quotes About Design

Quotes about: Design

• The hardest part of design ... is keeping features out.

  Donald A. Norman

  Design, Software, Hardest

• Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

  Donald A. Norman

  Design, Disability, Used

• In my opinion, no single design is apt to be optimal for everyone.

  Donald A. Norman

  Death, Design, Opinion

• Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

  Donald A. Norman

  Technology, People, Design

• Beauty and brains, pleasure and usability - they should go hand in hand.

  Donald A. Norman

  Hands, Design, Brain

• If you're more susceptible to interruption, you do more out of the box thinking.

  Donald A. Norman

  Thinking, Design, Boxes

• In design it is important to shoe the effect of an action. ... Feedback is critical.

  Donald A. Norman

  Shoes, Design, Important

• I prefer design by experts - by people who know what they are doing

  Donald A. Norman

  People, Design, Experts

• Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

  Donald A. Norman

  Design, Understanding, Feelings

• The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

  Donald A. Norman

  Design, Way, Helping

• Readers always seem to think that the author has some control over the design of their books.

  Donald A. Norman

  Book, Writing, Thinking

• Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

  Donald A. Norman

  Technology, Simplicity, Design

• A challenge to the designers of the world: Make signs unnecessary.

  Donald A. Norman

  Design, Challenges, World

• Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

  Donald A. Norman

  Communication, Mean, Deep Understanding

• Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

  Donald A. Norman

  Communication, Design, Appearance

  "The Design of Everyday Things". Book by Donald Norman, Introduction, 2002.

• In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.

  Donald A. Norman

  Design, Trying, Pitfalls

  "The Design of Everyday Things". Book by Don Norman, ch. 6, 1988.

• It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

  Donald A. Norman

  Perfect, Design, Information

• Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.

  Donald A. Norman

  Team, Errors, Confusion

  "The Design of Everyday Things". Book by Don Norman. Introduction to the 2002 Edition, p. ix, 2002.

• The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

  Donald A. Norman

  Jobs, Real, Issues

• The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

  Donald A. Norman

  Mean, Frustration, Design

• Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

  Donald A. Norman

  Simple, Design, Locks

  Donald A. Norman (2010). “Living with Complexity”, p.64, MIT Press

• Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.

  Donald A. Norman

  Emotional, Views, People

• The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

  Donald A. Norman

  Everyday Things, Design, Unnecessary Things

  Donald A. Norman (2013). “The Design of Everyday Things: Revised and Expanded Edition”, p.183, Basic Books

• Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

  Donald A. Norman

  Believe, Successful, Technology

• Attractive things work better.

  Donald A. Norman

  Attractive Things, Design, Attractive

  Donald A. Norman (2013). “The Design of Everyday Things: Revised and Expanded Edition”, p.48, Basic Books

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