Look after the customer and the business will take care of itself
The amount of customers who take pictures before they eat is insane.
I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!
I am always consulted about covers, and give feedback, but I am also aware that what causes a customer to pick a book up off a shelf in the UK is very different from what causes a customer to pick a book up in the US.
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
It's important to feel what the customer is feeling when he enters the shop.
There are many places where we need to fight important battles to make sure that customers have access to solar.
My goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and into modernizing the way we sell to customers through e-commerce and things like that. And it requires different skill sets; it requires different ways of doing business.
To me, the most important thing is, what do our customers think.
I believe that management should focus on two particular areas. One is Gemba (shop floor) and the other is customer (not the shareholder).
I just think that we show an awful lot of deference to chefs in our culture and maybe not enough deference to customers.
Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for the Internet, you don't pay for the wireless connectivity. Social networks let you add a new customer or a new agent, again for free.
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you.
It's fantastic that Microsoft in the cloud space is one of very few companies that's got the critical mass, the particular emphasis on helping business customers get up to that cloud with all the unique requirements they have. It's very exciting.
I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.
The left has done a very admirably good job of demonizing the private sector, where what happens? Cheating, lying, dishonesty, destroying the planet, killing customers, starving people. And they've positioned themselves, of course, as the great compassionate last hope. They're the ones who truly care. We're not supposed to examine the results of their efforts, which are always dismal and always fail. We're supposed to examine their good intentions.
Now companies tend to mine gigantic databases for insights into what might happen six months from now. That might always be valuable, but there's a different kind of value - and a competitive edge - in processing ongoing streams of data through a software model that can quickly and constantly make predictions about, say, whether a certain customer is going to defect, or an aircraft is going to run into trouble.
Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.
If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Completely understand the customer by seeking an intense, complete and empathetic understanding.
Respond to your customer's dissatisfactions with precision and power.
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
My mother's work ethic, her attitude, and the way she treated each and every customer as if they were her best friend were better lessons than could be found in all the text books in the world.
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