Michael J. Silverstein Quotes

Quotes about:

• Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

  Michael J. Silverstein

  Winning, Giving, Soul

  Source: bobmorris.biz

  4 Copy quote

• All companies have many opportunities. Strategy is about allocation of resources and priorities.

  Michael J. Silverstein

  Opportunity, Priorities, Strategy

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Completely understand the customer by seeking an intense, complete and empathetic understanding.

  Michael J. Silverstein

  Understanding, Intense, Empathetic

  Source: bobmorris.biz

  4 Copy quote

• Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

  Michael J. Silverstein

  Views, Needs, Want

  Source: bobmorris.biz

  4 Copy quote

• Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

  Michael J. Silverstein

  Reality, Two, Trends

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

  Michael J. Silverstein

  Fall, Thinking, Ideas

  Source: bobmorris.biz

  5 Copy quote

• The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

  Michael J. Silverstein

  Dream, Art, Winning

  Source: bobmorris.biz

  4 Copy quote

• A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

  Michael J. Silverstein

  Skills, Giving, Mind

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

  4 Copy quote

• Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

  Michael J. Silverstein

  Eye, Looks, Helping

  Source: bobmorris.biz

  11 Copy quote

• Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

  Michael J. Silverstein

  Wipe, Letters, Welcome

  Source: bobmorris.biz

  4 Copy quote

• Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

  Michael J. Silverstein

  Emotional, Needs, Return

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

  7 Copy quote

• Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

  Michael J. Silverstein

  Discovery, Details, Anomalies

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

  8 Copy quote

• Truth is so difficult to hear about. It must be experienced.

  Michael J. Silverstein

  Truth Is, Difficult

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

  Michael J. Silverstein

  Character, Creating, Office

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.

  Michael J. Silverstein

  Loyalty, Simple, Lines

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.

  Michael J. Silverstein

  Thinking, Engagement, Answers

  Source: bobmorris.biz

  7 Copy quote

• Business operators that really deeply care about their employees and consumers deliver the right response every day.

  Michael J. Silverstein

  Care, Really Deep, Employee

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

  Michael J. Silverstein

  Believe, Ideas, Forever

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Failure to make the tough but necessary choices means slow painful death.

  Michael J. Silverstein

  Mean, Painful Death, Choices

  4 Copy quote

• The choices we make define our future.

  Michael J. Silverstein

  Choices, Our Future

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

  Michael J. Silverstein

  Dream, Team, Inspiration

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• Curiosity is the greatest source of ideas, retail revolutions, and insights.

  Michael J. Silverstein

  Ideas, Curiosity, Retail

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

  5 Copy quote

• A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

  Michael J. Silverstein

  Dream, Years, Mind

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

  4 Copy quote

• A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

  Michael J. Silverstein

  Cutting, Data, Mind

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

• You need to have sufficient resources against your priorities. Your eyes have to be open every day.

  Michael J. Silverstein

  Eye, Priorities, Needs

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

  4 Copy quote

Page 1 of 3

← Prev

1

2

3

Next →

• facebook
• twitter
• googleplus
• email
• linkedin