Michael J. Silverstein Quotes About Dreams

Quotes about: Dreams

• A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

  Michael J. Silverstein

  Dream, Years, Mind

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

• The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

  Michael J. Silverstein

  Dream, Art, Winning

  Source: bobmorris.biz

• Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

  Michael J. Silverstein

  Dream, Team, Inspiration

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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