Michael J. Silverstein Quotes About Winning

Quotes about: Winning

• The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

  Michael J. Silverstein

  Dream, Art, Winning

  Source: bobmorris.biz

• Define a winning proposition that is consumer right and delivers margin accretion.

  Michael J. Silverstein

  Winning, Consumers, Margins

  Source: bobmorris.biz

• Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

  Michael J. Silverstein

  Winning, Giving, Soul

  Source: bobmorris.biz

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