The purpose of a business is to create a customer.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
If you're not serving the customer, your job is to be serving someone who is.
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
Every great business is built on friendship.
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