Brands Quotes - Page 23

• In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

  Simon Mainwaring

  Community, Growing, Loyal

  4 Copy quote

• Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

  Simon Mainwaring

  Technology, True Power, Add

  4 Copy quote

• More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

  Simon Mainwaring

  Mean, Responsibility, Impact

  52 Copy quote

• The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

  Simon Mainwaring

  Technology, Media, Creative

  4 Copy quote

• The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

  Simon Mainwaring

  Meaningful, Media, Impact

  4 Copy quote

• The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

  Simon Mainwaring

  Thinking, Creating, Pillars

  7 Copy quote

• The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

  Simon Mainwaring

  Meaningful, Expression, Causes

  4 Copy quote

• There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

  Simon Mainwaring

  Meaningful, Order, Growing

  4 Copy quote

• There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

  Simon Mainwaring

  Media, People, Support

  4 Copy quote

• Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

  Simon Mainwaring

  Media, Community, Way

  4 Copy quote

• We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

  Simon Mainwaring

  Issues, Working Together, Environmental

  4 Copy quote

• Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day.

  Marissa Mayer

  Powerful, Walmart, Stories

  4 Copy quote

• Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

  Bryant H. McGill

  Made, Masters, Consumers

  4 Copy quote

• You can be obsessed with makeup and hair products and, you know, your appearance and still be absolutely making smart life decisions and work on your smarts, develop your smarts by studying something like math. Then you'll make much better decisions on the brands of clothing that you buy or whatever it is that you want.

  Danica McKellar

  Smart, Math, Makeup

  "Actress Danica McKellar Solves For 'X'". "Science Friday" with Ira Flatow, www.npr.org. August 6, 2010.

  4 Copy quote

  Show source

• One kid's old, used-up equipment is another kid's brand-new, awesome, awesome equipment.

  Bode Miller

  Kids, Used, Equipment

  8 Copy quote

• Some actors learn the habit of promoting themselves as a brand - by dressing in a certain way, by going out with a certain person - it gives them what they obviously want, which is to keep a level of fame. I'm not putting it down.

  Viggo Mortensen

  Giving, Going Out, Actors

  4 Copy quote

• Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

  Kate Moss

  Jobs, Dressing Up, Brain

  "Biography/ Personal Quotes". www.imdb.com.

  7 Copy quote

  Show source

• Within NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.

  Nathan Myhrvold

  Moon, Technology, Men

  4 Copy quote

• I used to wear sleeveless T-shirts all the time on court, but now I've got a brand new look - I've moved on to polo shirts. Sleeveless T-shirts give you real freedom of movement and they keep you cooler in matches, but I just thought it was time for a change.

  Rafael Nadal

  Real, Giving, Moved On

  9 Copy quote

• Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice.

  Michelle Obama

  School, Healthy Choices, Giving

  7 Copy quote

• My generation of bossy, confident, baby-boom women were something brand new in history. Our energy and assertiveness weren't created by Betty Friedan, unknown before her 1963 book, or by Gloria Steinem, whose political activism, as even the Lifetime profile admitted, did not begin until 1969.

  Camille Paglia

  Baby, Book, Political

  7 Copy quote

• Tyler Perry's brand is faith, family and this whole thing that I've built, while my company, 34th Street Films, is like Disney's Touchstone. We can do anything. People don't know what to expect from me yet.

  Tyler Perry

  People, Film, Company

  4 Copy quote

• As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

  Tom Peters

  Powerful, Halos, Want

  13 Copy quote

• Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

  Tom Peters

  Sneakers, Buzz, Today

  12 Copy quote

• Whether you hear me come out with another album or whether you hear any one of the Clan members, we're always going to involve everybody. When I look at 'Only Built 4 Cuban Linx, Part II,' I look at that as a Wu album. You feel me? Even though it was my brand and my thing that I done, I had my dudes on it.

  Raekwon

  Albums, Looks, Done

  14 Copy quote