I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.
Working with Moschino, a real high fashion Italian brand, maybe I'm under tighter deadlines, but sometimes under tight deadlines you do your best work.
When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.
I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.
I don't use specific brands really. It's just that for my skin, I need as high an SPF factor as I can get my hands on. That's the only rule.
I'm really a big believer in working with people. It's challenging for me to come into already integrated brands and find a way where I can put my own flair on it.
I don't have that kind of Southern experience, of the fire-and-brimstone preacher type of thing. Certainly not in my comedy. I come more from the guilt-ridden, neurotic type of [ - ] I have more in common with the Jewish brand of comedy.
I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.
Looking good is important. We're our own premium brand as professional athletes, so you want to be thoughtful about presentation and represent yourself and your city and sport as best you can.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
Times are completely different now. If you're a brand new artist with a record you want to release to the masses, I would suggest you try and get it hot yourself first. This way you can create your own demand so you'll end up having the option of demanding what you want if you do decide to sign with a label. If you don't and you still get on hot on your own, you then have the ability to reap all of your profits.
By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
A lot of brands just push messages out on social media, but that's not what social is about.
There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.
There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.
There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.
I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having your hand stamped so that you don't have to come back but you can come back.
I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.
I think this is where we're trying to get to eventually as a league too hopefully. To have an opportunity to represent and be a leader of a global brand, for me, it was a great decision.
I'm tryin' to build myself bigger than just Ace Hood, I'm tryin' to build myself as a bigger brand - open up clothing lines, colognes.
The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.
When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.
Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
Closeness to another person is like a fear of falling off a building to me. It's really, like, physically painful, and it's a brand of crazy I don't appreciate having.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
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