It is remarkable by how much a pinch of malice enhances the penetrating power of an idea or an opinion. Our ears, it seems, are wonderfully attuned to sneers and evil reports about our fellow men.
The quality of ideas seems to play a minor role in mass movement leadership. What counts is the arrogant gesture, the complete disregard of the opinion of others, the singlehanded defiance of the world.
We can be satisfied with moderate confidence in ourselves and with a moderately good opinion of ourselves, but the faith we have in a holy cause has to be extravagant and uncompromising.
The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients.
This food-and-shelter theory concerning man's efforts is without insight. Our most persistent and spectacular efforts are concerned not with the preservation of what we are but with the building up of an imaginary conception of ourselves in the opinion of others. The desire for praise is more imperative than the desire for food and shelter.
We are ready to die for an opinion but not for a fact: indeed, it is by our readiness to die that we try to prove the factualness of our opinion.
We are ready to die for an opinion but not for a fact
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