Propaganda does not deceive people; it merely helps them to deceive themselves.
Propaganda ... serves more to justify ourselves than to convince others; and the more reason we have to feel guilty, the more fervent our propaganda.
The vigor of a mass movement stems from the propensity of its followers for united action and self-sacrifice. When we ascribe the success of a movement to its faith, doctrine, propaganda, leadership, ruthlessness and so on, we are but referring to instruments of unification and to means used to inculcate a readiness for self-sacrifice. It is perhaps impossible to understand the nature of a mass movement unless it is recognized that their chief preoccupation is to foster, perfect and perpetuate a facility for united action and self-sacrifice.
The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients.
To be aware how fruitful the playful mood can be is to be immune to the propaganda of the alienated, which extols resentment as a fuel of achievement.
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