Authors:
  • The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients.

    "The True Believer: Thoughts on the Nature of Mass Movements". Book by Eric Hoffer, 1951.