Max McKeown Quotes

• The real heart of strategy is the strategist.

  Max McKeown

  Real, Heart, Strategy

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.17, Pearson UK

  45 Copy quote

• Strategy and culture should have breakfast together.

  Max McKeown

  Should Have, Together, Culture

  45 Copy quote

• All failure is failure to adapt, all success is successful adaptation.

  Max McKeown

  Successful, Adaptation

  8 Copy quote

• Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

  Max McKeown

  Believe, Choices, Overcoming

  "Innovation and change" by Dominic Basulo, bigthink.com.

  16 Copy quote

• A great strategy meeting is a meeting of minds.

  Max McKeown

  Mind, Strategy, Meetings

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.148, Pearson UK

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• Change is inevitable, progress is not.

  Max McKeown

  Progress, Inevitable, Change Is Inevitable

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• Following the rules of your industry will only get you so far.

  Max McKeown

  Thought Provoking, Provoking, Following

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.76, Pearson UK

  36 Copy quote

• Strategy is about shaping the future.

  Max McKeown

  Business, Strategy, Shaping The Future

  Max Mckeown (2014). “The Innovation Book: How to Manage Ideas and Execution for Outstanding Results”, p.137, Pearson UK

  4 Copy quote

• The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

  Max McKeown

  Team, Order, Tasks

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.51, Pearson UK

  8 Copy quote

• Strategy is not a solo sport, even if you're the CEO.

  Max McKeown

  Teamwork, Sports, Team Building

  7 Copy quote

• Strategists who don’t take time to think are just planners.

  Max McKeown

  Thinking, Time To Think, Take Time

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.25, Pearson UK

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• Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

  Max McKeown

  Powerful, Together Again, Imagination

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.31, Pearson UK

  5 Copy quote

• Brilliant strategy is the best route to desirable ends with available means.

  Max McKeown

  Mean, Brilliant, Strategy

  4 Copy quote

• Dont be a life spectator.. take the plunge.

  Max McKeown

  Plunge, Spectators

  6 Copy quote

• Whenever a maker and a thinker get together, really cool stuff happens.

  Max McKeown

  Together, Stuff Happens, Really Cool

  14 Copy quote

• What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

  Max McKeown

  People, Doe, Want

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.14, Pearson UK

  4 Copy quote

• Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

  Max McKeown

  Moving, Effort, Energy

  4 Copy quote

• Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

  Max McKeown

  Art, War, Creative

  4 Copy quote

• We need to move from comparative advantage to perpetual advantage.

  Max McKeown

  Moving, Needs, Advantage

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• Innovation is new stuff that is made useful.

  Max McKeown

  Innovation, Stuff, Made

  Max McKeown (2008). “The Truth about Innovation”, p.2, Pearson Education

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• Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

  Max McKeown

  Senior, Thinking, Ideas

  7 Copy quote

• With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

  Max McKeown

  Clever, Self, Victory

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• Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

  Max McKeown

  Curves, Growth, Trying

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.125, Pearson UK

  4 Copy quote

• Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

  Max McKeown

  Fun, Believe, Thinking

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• Our need for innovation has shifted power closer to the source of that power-Us. We are the future.

  Max McKeown

  Innovation, Needs, Source

  Max McKeown (2008). “The Truth about Innovation”, p.7, Pearson Education

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