Max McKeown Quotes - Page 2

• Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

  Max McKeown

  People, Helping, Strategy

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.37, Pearson UK

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• How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?

  Max McKeown

  Dream, Thinking, Ideas

  4 Copy quote

• The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

  Max McKeown

  Smart, Organization, Differences

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• If you change the rules of the market, you can be more successful than your competitors.

  Max McKeown

  Successful, Competitors, Ifs

  4 Copy quote

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