The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.
There is no reason to believe ... that the "essential purpose" of language is "communication". Language can be used to transmit information, but it also serves many other purposes: to establish relations among people, to express or clarify thought, for play, for creative mental activity, to gain understanding, and so on. In my opinion, there is no reason to accord privileged status to one or the other of these modes.
What's the purpose of NATO? Well actually we have an official answer. It isn't publicized much, but a couple of years ago, the secretary-general of NATO made a formal statement explaining the purpose of NATO in the post-Cold War world is to control global energy systems, pipelines, and sea lanes. That means it's a global system and of course he didn't say it, it's an intervention force under US command, as we've seen in case after case. So that's NATO.
Now take a look at the way the Drug War is conducted over the past 40 years. It goes back farther, but start from 40 years ago: There's very little spent on prevention and treatment. There's a lot on policing, a ton of stuff on border control and a lot on out-of-country operations. And the effect on the availability of drugs is almost undetectable; drug prices don't change on measures of availability. So there are two possibilities: Either those conducting the Drug War are lunatics, or they have another purpose.
Don't be obsessed with tactics but with purpose. Tactics have a half life.
Contemporary technology could be used to eliminate ownership and management of corporations. It could be used to provide - lets say Apple computers. In principle information technology could be used to provide direct information to the work force on the ground so that they could democratically decide what the company would do, eliminating the role of management. It could be used for that. People aren't developing technology for that purpose.
There's just no question that the United States was trying desperately to prevent the independence of South Vietnam and to prevent a political settlement inside South Vietnam. And in fact it went to war precisely to prevent that. It finally bombed the North in 1965 with the purpose of trying to get the North to use its influence to call off the insurgency in the South.
Enormous and growing parts of the population are basically superfluous for profit-making purposes. Along with this, the jail population is increasing very rapidly; it's the highest in the industrial world by far. New and onerous crime bills are being passed to deal with this superfluous population.
The term "globalization," like most terms of public discourse, has two meanings: its literal meaning, and a technical sense used for doctrinal purposes. In its literal sense, "globalization" means international integration. Its strongest proponents since its origins have been the workers movements and the left , which is why unions are called "internationals", and the strongest proponents today are those who meet annually in the World Social Forum and its many regional offshoots.
Of course, we [ with Edward Herman] have a purpose: namely, to encourage readers to undertake what might be called "a course in intellectual self-defense," and to suggest ways to proceed; in other words, to help people undermine the dedicated efforts to "manufacture consent" and to turn them into passive objects rather than agents who control their own fate.
Those who wish to change the world should have the best possible understanding of the world, including what is revealed by the sciences, some of which they might be able to use for their purposes. That's why workers education, including science and mathematics, has commonly been a concern of left intellectuals.
There is undoubtedly much to learn about the social uses of language, for communication or for other purposes. But at present there is not much in the way of a theory of sociolinguistics, of social uses of languages, as far as I am aware.
Before the 1970s, banks were banks. They did what banks were supposed to do in a state capitalist economy: they took unused funds from your bank account, for example, and transferred them to some potentially useful purpose like helping a family buy a home or send a kid to college.
Imagine an extrahuman observer looking at us. Such an extrahuman observer would be struck precisely by the uniformity of human languages, by the very slight variation from one language to another, and by the remarkable respects in which all languages are the same. And then he would notice we do not pay any attention to that because for the purpose of human life it is quite natural and appropriate just to take for granted everything that is common. We don't concern ourselves with that, all we worry about are differences.
Somebody puts up some weird thing and somebody else thinks yeah maybe that's the way things work and pretty soon you have some cult going. Its not the fault of the internet, it's the fault of a social and culture system that doesn't educate people properly and in fact on purpose. They don't want to educate people properly.
Every book that comes out, every article that comes out, talks about how - while it may have been a "mistake" or an "unwise effort" - the United States was defending South Vietnam from North Vietnamese aggression. And they portray those who opposed the war as apologists for North Vietnam. That's standard to say. The purpose is obvious: to obscure the fact that the United States did attack South Vietnam and the major war was fought against South Vietnam.
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