I love advertising because I love lying. I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.
We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, Hey, maybe this one wont stink. We are a hopeful species. Stupid but hopeful. But were happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
Then, finally, the third year, begging the parents, I got the Superman Halloween costume. Cardboard box, self-made top, mask included. Remember the rubber band on the back of that mask? That was a quality item there, wasn't it? That was good for about 10 seconds before it snapped out of that cheap little staple they put it in there with.
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