The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you're in control of your life. If you don't, life controls you.
Change happens when the pain of staying the same is greater than the pain of change.
My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain - and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
People will do more to avoid pain than they will do to gain pleasure.
Pain is part of life. Suffering is an option.
Reading put perspective to any challenge I was facing and made me see that extraordinary people usually had extraordinary pain, difficulties or injustices. That's part of why they have the drive and hunger to do good in the world, to make something happen.
The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatever we choose. By changing what we link pain and pleasure to, we will instantly change our behaviors.
Most people manage pain by eating, drinking, smoking, distracting themselves, working harder. That's just managing pain, the pain that comes from not feeling fully alive from not growing.
The greatest leverage you can create for yourself is the pain that comes from inside, not outside. Knowing that you have failed to live up to your own standards for your life is the ultimate pain.
All change is nothing but a decision. All decisions are controlled by what we link to pain and pleasure.
Having an identity that is specifically linked to your age or how you look would definitely set you up for pain because these things will change. If we have a broader sense of who we are, our identity never becomes threatened.
All that you really want in life is to change how you feel. Again, all your emotions are nothing but biochemical storms in your brain, and you are in control of them at any moment in time. You can feel ecstasy right now, or you can feel pain or depression or overwhelmed - it's all up to you. You don't need drugs or anything else to do it.
Why do people persist in a dissatisfying relationship, unwilling either to work toward solutions or end it and move on? It's because they know changing will lead to the unknown, and most people believe that the unknown will be much more painful than what they're already experiencing.
All personal breakthroughs begin with a change in beliefs. So how do we change? The most effective way is to get your brain to associate massive pain to the old belief. You must feel deep in your gut that not only has this belief cost you pain in the past, but it's costing you in the present and, ultimately, can only bring you pain in the future. Then you must associate tremendous pleasure to the idea of adopting a new, empowering belief.
What we link to pleasure and what we link to pain determines our destiny.
All personal breakthroughs being with a change in beliefs. So how do we change? The most effective way is to get your brain to associate massive pain to the old belief.
Remember anything you want that's valuable requires you to break through short-term pain in order to gain long-term pleasure.
Ignorance is poverty. Ignorance is pain. I don't want you to go through that. So what I'm trying to do is save you decades of time by bringing you the best.
If there's anything you want to do and you can't figure out why you're not doing it, there's a simple answer: you link more pain to doing it than not doing it. Hey, if you don't have enough money, for example I know that's an issue for a lot of people. It was for a good deal of my life. If you don't have money there's only one reason: you link more pain to having more money than to not having it.
What's the ultimate price I'll pay if I don't stop this indulgence now? By asking questions like this, they'll associate pain to overeating, and their behavior will change immediately.
We want to avoid pain and have pleasure, so if our early attempts to achieve our dreams fail, we want to avoid the pain of future failure and rejection, so we stop trying and write it off with a broadbrush, "I'm just not driven enough, not well educated enough, not attractive enough, not smart enough."
The simple reason that most people fail financially is not because of the lack of a plan, it’s not because of good advice, it’s not even because of a lack of capital. It is for one reason—they attach more pain to the idea of having money, than NOT having it.
People have a need for certainty - and that need for certainty is in every human being, certainty that you can avoid pain, certainty that you can at least be comfortable. It's a survival instinct.
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