As a species, we're not only wired to choose today over tomorrow, but we hate to feel like we're losing out on something. The bottom line is, if we feel like we're losing something we avoid it, we won't do it. That's why so many people don't save and invest. Saving sounds like you're giving something up, you're losing something today. But you're not.
You could be winning and feel like you're losing because the scorecard you're using is unfair.
I'd say it's that most people think that very wealthy people take huge risks and that's why they have huge rewards. But the very best on earth are completely obsessed with not losing money. That sounds overly simplistic, but they know that if you lost 50 percent, it takes 100 percent to get even. Most people don't make that math in their head, so it takes years and years. They are obsessed with not losing money.
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