Everything about my journey to get Spanx off the ground entailed me having to be a salesperson - from going to the hosiery mills to get a prototype made to calling Saks Fifth Avenue and Neiman Marcus. I had to position myself to get five minutes in the door with buyers.
It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.
If you want to be the best salesperson, first you must be the best person.
Character is the salesperson
Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff.
A bad website is like a grumpy salesperson.
The impact on a customer of a bad buying decision is usually greater than the impact of a salesperson of a lost deal.
Motivation is a mystery.Why does one salesperson see his first prospect at seven in the morning and another salesperson is just getting out of bed at eleven?I don't know.It's part of the mysteries of life.
Do you want to be an expert, or a master salesperson? You can only choose one.
The entrepreneur must be the best salesperson and marketer in his business.
The Unsuccessful Salesperson says, the other guy has the best territory. The Successful Salesperson says, every territory is the best one. The Unsuccessful Salesperson says, that company will never buy. The Successful Salesperson says, I can make that company buy.
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