Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
Creativity is the process that gives life to a new product.
Our plan is to lead the public with new products rather than ask them what kind of products they want.
Greatest risk is not development of new product, but development of customers and markets
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
The best way to make news is to announce a new category, not a new product.
New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
You don't get new products and services out of sameness.
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
The customer invents nothing. New products and new services come from the producer.
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
We don't believe in market research for a new product unknown to the public. So we never do any.
If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.
Being an entrepreneur means that you are sort of inventing something new. You're giving birth to a company. You're giving birth to a new product, a new service. And that's always exciting.
Cute. I'm on the waitlist to beta a new product, and have been offered the chance to move up in the list if I tweet about it. Not doing so.
Our company has indeed stumbled onto some of its new products. But never forget that you can only stumble if you're moving.
Besides hot pockets keeps introducing new products every 10 minutes so I always have new stuff on the topic.
I have no interest in going on a tour to make money without making new product, new art.
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.
I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.
This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography.
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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