Market Research Quotes

• Anything new and different is most susceptible to market research.

  Phil Keoghan

  Different, Research, Susceptible

  "Adventurer. Storyteller. Host of the Amazing Race". Interview with Zoe Kors, www.marandapleasantmedia.com. May 25, 2013.

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• Research is to see what everybody else has seen, and to think what nobody else has thought.

  Albert Szent-Gyorgyi

  Science, Thinking, Discovery

  Chairman Habil Khorakiwala's speech of Wockhardt Ltd., economictimes.indiatimes.com. March 2013.

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• You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

  Aaron Levie

  Talking, Years, Research

  Twitter post from Oct 13, 2014

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• Did Alexander Graham Bell do any market research before he invented the telephone?

  Walter Isaacson

  Research, Bells, Telephones

  Walter Isaacson (2011). “Steve Jobs”, p.170, Simon and Schuster

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• On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?

  Walter Isaacson

  Jobs, Telephones, Done

  Walter Isaacson (2011). “Steve Jobs”, p.170, Simon and Schuster

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• USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.

  David Letterman

  Funny, Math, Science

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• Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

  David Ogilvy

  Business, People, Enemy

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• People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.

  John Harvey-Jones

  Business, People, Doe

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• We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

  Steve Jobs

  Thinking, Best Job, People

  "Steve Jobs Lays It Down For Playboy". Playboy interview, gizmodo.com. July 15, 2011.

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• It is the new and different that is always most vulnerable to market research.

  Malcolm Gladwell

  Different, Research, Vulnerable

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• Research is four things: brains with which to think, eyes with which to see, machines with which to measure and, fourth, money.

  Albert Szent-Gyorgyi

  Eye, Science, Thinking

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• The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.

  James Surowiecki

  Jobs, Careers, Listening

  "Apple: What Happens Now?". www.newyorker.com. August 24, 2011.

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• Do your own market research; ask your last ten customers exactly why they bought from you.

  Brian Tracy

  Research, Lasts, Customers

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• You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it.

  Bret Easton Ellis

  Writing, Criticism, Hobbies

  Interview with Joshua Klein, www.avclub.com. March 17, 1999.

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• I love market research because you really have an idea of what your consumers are looking for.

  Aerin Lauder

  Ideas, Research, Consumers

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  Basic research is what I am doing when I don't know what I am doing.

  Wernher von Braun

  Wisdom, Witty, Humorous

  "Work, Society, and Culture". The New York Times, December 16, 1957.

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• Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

  Akio Morita

  People, Watches, Research

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• Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.

  Tana French

  Profound, Mind, Encounters

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• The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.

  Tom Robbins

  Lying, Special You, Identity

  "(Revisiting) The Syntax of Sorcery: An Interview with Tom Robbins". Interview with Tony Vigorito, realitysandwich.com. May 9, 2014.

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• At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.

  Alex Abreu

  Play, Order, Target Audience

  Source: blogs.indiewire.com

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• We don't believe in market research for a new product unknown to the public. So we never do any.

  Akio Morita

  Believe, Research, New Products

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• Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.

  Erik Adigard

  Research, Follow Me, Economics

  "A Conversation About The Good, The Bad, And The Ugly". Interview moderated by Chee Pearlman, www.wired.com. January 1, 2001.

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• But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.

  Colin Firth

  Risk, Would Be, Avant Garde

  "Then She Found Me - Colin Firth interview". Interview with Rob Carnevale, www.indielondon.co.uk.

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• Running a company on market research is like driving while looking in the rear view mirror.

  Anita Roddick

  Running, Business, Mirrors

  The Independent Newspaper (UK), August 22, 1997.

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• There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that.

  Charlie Huston

  Thinking, Research, Littles

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