Their marketing strategy had to be changed to the young people. That's who buys the beer.
Give them quality. That's the best kind of advertising.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Social media is about sociology and psychology more then technology.
Make the customer the hero of your brand's story.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Content is anything that adds value to the reader's life.
The best marketing strategy ever: CARE
Think like a publisher, not a marketer.
The aim of marketing is to make selling superfluous.
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Measurement is like laundry. It piles up the longer you wait to do it.
Creating great content that educates and informs is always the best marketing strategy.
When you lack cohesion, it becomes difficult to have a clear marketing strategy.
I believe that music is connected by human passions and curiosities rather than by marketing strategies.
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
The best marketing strategy is to destroy your industry before your competition does.
I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public opinion polls to shape their plans. Results of those polls are informative. But they could hardly be used as grounds to justify disobedience to God’s commandments!
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