Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".
The next generation of interesting software will be done on the Macintosh, not the IBM PC.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people
By the time Apple's Macintosh operating system finally falls into the public domain, there will be no machine that could possibly run it. The term of copyright for software is effectively unlimited.
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
We were developing an innovative Personal Information Manager called Chandler but a couple years ago I took off from that to do a project writing down my memoirs essentially, reminiscing about the development of the Macintosh.
My first Macintosh was a 128k machine which I upgraded to 512k the minute it became possible.
I think the Macintosh proves that everyone can have a bitmapped display.
Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Macintosh in 1984.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
You have to trust in something--your gut, destiny, life, karma, whatever.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
It's not about money. It's about the people you have, how you're led, and how much you get it.
The Macintosh uses an experimental pointing device called a 'mouse.' There is no evidence that people want to use these things.
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Microsoft certainly makes products for the Macintosh.
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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