To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
The Macintosh may only have 10% of the market, but it is clearly the top 10%.
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Like Semmering Academy, the Grove School was a Gothic pile of bricks run by 1950s-era chalk drones, which maintained its cultural viability by perpetuating a weirdly seductive anxiety throughout its community. Mary herself was a victim of the seduction; despite the trying and repetitive emotional requirements of her job, she remained eternally fascinated by the wicker-thin girls and their wicker-thin mothers, all of them favoring dark wool skirts and macintoshes and unreadably far-away expressions; if she squinted, they could have emerged intact from any of the last seven decades.
If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
It was 4 or 5 years into my first design job before the idea of doing graphic design on computers started taking hold. I started working in 1980, the Macintosh was introduced in 1984, then the real desktop publishing only started coming around in 85-86, but it wasn't really until the end of the decade that the transition became irresistible.
I found that I loved producing that kind of propaganda and I loved the power that a few students with a Macintosh computer could wield. I was hooked on communications at that point.
Andy [Hertzfeld], just by nature, is one of these straight shooters. A very moral guy, kind of an open book. Along with being brilliant and one of the original members of the Macintosh team, he has a really generous spirit.
Reed College at that time offered perhaps the best calligraphy instruction in the country.... I decided to take a calligraphy class to learn how to do this.... It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
I just had a romance that I really care about, a lot-I mean, a lot-go up in smoke. Because of the stress, and the sort of other woman that Macintosh is.
Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
I write with a Uni-Ball Onyx Micropoint on nine-by-seven bound notebooks made by a Canadian company called Blueline. After I do a few drafts, I type up the poem on a Macintosh G3 and then send it out the door.
And, of course, you have the commercials where savvy businesspeople get ahead by using their MacIntosh computers to create the ultimate American business product: a really sharp-looking report.
Everything that I've learned about computers at MIT I have boiled down into three principles: Unix: You think it won't work, but if you find the right wizard, they can make it work. Macintosh: You think it will work, but it won't. PC/Windows: You think it won't work, and it won't.
The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.
The Canon AE1 - a fully manual camera. [My mother] had a 50mm, which is a standard lens, and then I got a 28mm. Then I started a little punk magazine, a zine, when I was 14 or 15 years old. I was shooting my friends skateboarding and it was the beginning of the Macintosh. We wouldn't do layouts on the computer; we would pick the font and then type up a paragraph and then print it out and cut it up and put it in a little mock-up and Xerox it.
The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
Here I am, ninety years old and ready for the cooling board, using a brand new Macintosh computer, and there you sit, twenty-two and gorgeous, fresh as a new peach, yet scrawling on a yellow legal pad like an old maid in a Victorian romance.
I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
I think a lot more people are able to take on a design challenge than ever before. And this was true 20 years ago when the desktop publishing revolution came about that allowed people with Macintosh's at home to produce professional-looking newsletters or publications for the first time. So, there's a long march toward more democratization for design.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to see the iPhone operating system running on them - and the Macintosh eventually becoming a thing of the past.
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