Content is fire. Social media is gasoline.
Digital media enables us to build more stages for our kids to express themselves.
Social media is about sociology and psychology more then technology.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
The explosion of the Web and digital media from 1995 to 2000 shook companies more profoundly in a shorter time than anything since the end of World War II.
Social and digital media is a bullet train, and that bullet train is not coming home.
Think like a publisher, not a marketer.
I think digital media is a valid tool, one that has it's own strengths and weaknesses. So often I see people dismissing digital art as somehow cheating or not as valid or important as traditional art, but the computer is just another tool.
Marketing is no longer about the stuff that you male, but about the stories you tell.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Measurement is like laundry. It piles up the longer you wait to do it.
Digital advertising is now larger than TV.
Paper remains the standard to which digital media can only aspire.
I'm bullish on writing. Movies, radio, television, and now digital media - everything was supposed to push us away from text, to video or "back" to speech. First, there's no going back. We're always stumbling forward. Second, writing is invincible. Thirty years ago, we thought we'd all be talking to our computers; instead, we're all typing on our phones.
Sooner rather than later, any other form other than digital media will be a thing of the past. It won't vanish, but let's face it, this is seemingly the way of the future.
In this day and age of digital media, as we've learned, it's not as though nobody's going to find out what you said.
The traditional media does not have the kind of reporting muscle on the ground that it used to. I was very hopeful that the new digital media operations would pick up that slack, and a lot of them are trying and they're doing creative things. But none of them can scale appropriately to have enough journalistic firepower as well.
I think initially, the record industry struggled a lot with digital media because there are a lot of aspects to it that can potentially destroy our industry.
We couldn't be happier with our Storyboard team's effort.
You guys are more talented than anyone in the Tumblr office or in Palo Alto or Sunnyvale. We're constantly in awe, constantly in service.
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