The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.
The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.
Just as typography is human speech translated into what can be read, so photography is the translation of reality into a readable image.
My favorite project is always the next one.
White space is to be regarded as an active element, not a passive background.
It requires a genuine fight to produce one well designed object of relatively permanent value
Be the designer of your own destiny.
Realism is something we practice when we aren't feeling very well. When we don't feel up to the extra effort.
The reason why most people face the future with apprehension instead of anticipation is because they don't have it well designed!
Tattoo is the magic word. It hits people in a way that no other visual medium does. And it is not simply visual, but visceral. Everybody has an opinion about it and everybody has a gut reaction. And because they are permanent, tattoos raise all these issues about life and death.
The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
You can't buy something which does not exist. In a way, let's make things exist and then judge later. Don't cancel the process of creativity too early; let it flow.
When a man's home is born out of his heart and developed through his labor and perfected through his sense of beauty, it is the very cornerstone of life.
Minimalism is not defined by what is not there but by the rightness of what is and the richness with which this is experienced.
The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.
The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
I make solutions that nobody wants to problems that don't exist.
You cannot change how someone thinks, but you can give them a tool to use which will lead them to think differently.
Good design is good business.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
The urge for good design is the same as the urge to go on living.
An essential aspect of creativity is not being afraid to fail.
You have to be interested in culture to design for it.
Design is the conscious effort to impose a meaningful order
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