"Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost". Book by Brenda Bence (p. 91), November 7, 2011.
Peter Drucker, Harvard Business Review (2016). “The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking”, p.8, Harvard Business Review Press
"Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost". Book by Brenda Bence (p. 91), November 7, 2011.