Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie - because nobody f---ing wants them there.
As I look back, I feel a touch of pride at my younger self's dedication to literature, which gave him the strength of mind to resist the blandishments of the enemies of promise. The sirens of ad-land sang sweetly and seductively, but I thought of Odysseus lashing himself to the mast of his ship, and somehow stayed on course.
I got Robbie's mobile number and rang him. It went to his voicemail: 'Hi, it's Robbie - whazzup!' Like the Budweiser ad. I never called him back. I thought: 'I can't be f****** signing that'.
The report begins by asserting that it is a 'comprehensive' look at Benghazi resulting from an intensive investigation of nearly two years. Neither claim is true. Instead, the report is a reflection of a dysfunctional committee and the reluctant, ad hoc approach to Benghazi of its leadership and top staff.
Of course, with the last ads shipped and the last polls conducted, there's not much to do but try to read the tea leaves. And from what Democrats are seeing, it doesn't look good. At all.
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.
The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.
Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
So, naturalists observe, a flea; Hath smaller fleas that on him prey; And these have smaller fleas to bite 'em, And so proceed ad infinitum.
The Constitution, when it says, "We, the people of the United States, in order to form a more perfect union, establish justice, ensure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America," meant just what it said without reference to color or condition, ad infinitum.
I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Most short stories have but one plot. The very best, however, have what I call a plot-and-a-half – that is, a main plot and a small subplot that feeds in a twist or an unexpected piece of business that ads crunch and flavor to the story as a whole.
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
I've been giving interviews for the last 25 or 30 years, more often than not answering the same questions over and over again, ad nauseum
You can do a good ad without good typography, but you can't do a great ad without good typography.
One does odd things. You see, when one's young one doesn't feel part of it yet, the human condition; one does things because they are not “for good”; one thinks everything is a rehearsal - to be repeated ad lib, to be put right when the curtain goes up in earnest. One day you know that the curtain was up all the time. That was the performance.
There are some people who only know me for cornflakes ads, and that's fine. I have a charmed life.
One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and 'Ad Infinitum'.
Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
But it was very hard for people to separate me out from Hillary Clinton. All their ads were Hillary Clinton, John Kerry, John Edwards, and me. They said I was more liberal than these guys, and that if I went to Washington I'd be supporting their agenda. I found that extremely difficult to overcome.
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
Since I was 8 months old, till I was 12, I did commercials and ads and cute little stuff for kids. Then I had braces on my teeth. They took them off when I was 16, and then I started modeling more seriously and doing more fashion.
I ordered a Kindle 2 from Amazon. How could I not? There were banner ads for it all over the Web. Whenever I went to the Amazon Web site, I was urged to buy one.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: