Al Ries quote: Marketing is what a company is in business to do...

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries

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Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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Marketing is what a company is in business to do. Marketing is a company's ultimate objective. - Al Ries

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