When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
You have to start with the basic premise that you need to know what your competition is doing.
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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