Better to fail at doing the right thing than to succeed at doing the wrong thing.
Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.
Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.
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