Jonathan Ive Quotes - Page 4

Quotes about:

• Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

  Jonathan Ive

  Philosophical, Mean, Design

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• We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

  Jonathan Ive

  Successful, People, Goal

  "Jonathan Ive: Apple's goal isn't to make money". www.wired.co.uk. July 30, 2012.

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• And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.

  Jonathan Ive

  Team, People, Important

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• In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.

  Jonathan Ive

  People, Giving, Missing

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• That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

  Jonathan Ive

  Years, Design, Three

  "Design education is "tragic" says Jonathan Ive" by Anna Winston, www.dezeen.com. November 13, 2014.

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• Perhaps I'd like to design cars, but I don't think I'd be much good at it.

  Jonathan Ive

  Thinking, Car, Design

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• At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

  Jonathan Ive

  Ideas, People, Firsts

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• The memory of how we work will endure beyond the products of our work.

  Jonathan Ive

  Memories, Philosophical, Endure

  "Apple's Jony Ive Talks Design, Slams Competition" by Jonny Evans, www.computerworld.com. March 12, 2012.

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• But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

  Jonathan Ive

  Tails, Faces, Designer

  "Sir Jonathan Ive: Knighted for services to ideas and innovation". Interview with Mark Prigg, www.independent.co.uk. March 13, 2012.

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• My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

  Jonathan Ive

  Father, Furniture, Incredibles

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• I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

  Jonathan Ive

  White, Apples, Thrill

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• The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

  Jonathan Ive

  Caring, Views, Simplicity

  Design Museum Interview, designmuseum.org. 2007.

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• It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

  Jonathan Ive

  Exercise, People, Easier

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• It feels like each time we are beginning at the beginning, in a really exciting way.

  Jonathan Ive

  Way, Exciting, Feels

  "Jony Ive: The man behind Apple's magic curtain". Interview with Marco della Cava, www.usatoday.com. September 19, 2013.

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• We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

  Jonathan Ive

  Design, Different, Looks

  Product video shown at WWDC 2013 for iOS 7, 2013.

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• I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

  Jonathan Ive

  Thinking, Care, Speech

  "The Shape of Things to Come" by Ian Parker, www.newyorker.com. February 23 & March 2, 2015.

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• I left London in 1992, but I'm there 3-4 times a year, and love visiting.

  Jonathan Ive

  Years, And Love, London

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

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• Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

  Jonathan Ive

  Natural, Obvious, Inevitable

  "Jonathan Ive: Inventor of the decade" by Sheryl Garratt, www.theguardian.com. November 28, 2009.

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• Titles or organizational structures, that’s not the lens through which we see our peers.

  Jonathan Ive

  Titles, Lenses, Peers

  "9 Things We Learned About Apple From Jony Ive's Latest Interview" by Samuel Gibbs, www.businessinsider.com. June 17, 2014.

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• Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

  Jonathan Ive

  Apples, Goal, Design

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• We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

  Jonathan Ive

  People, Design, Trying

  "Jonathan Ive interview: Apple's design genius is British to the core". Interview With Shane Richmond, www.telegraph.co.uk. March 23, 2012.

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• The computer industry is creatively bankrupt.

  Jonathan Ive

  Design, Computer, Industry

  "iCon: Steve Jobs, the greatest second act in the history of business". Book by Jeffrey S. Young, William L. Simon, www.wired.com. May 23, 2005.

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• I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

  Jonathan Ive

  Design, Benefits, Wonderful

  "Apple designer behind the iPod and iPhone receives knighthood". www.foxnews.com. May 23, 2012.

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• I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

  Jonathan Ive

  Thinking, Views, Important

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• Apple's Jony Ive describes his "fanatical" approach to design in new interview

  Jonathan Ive

  Philosophical, Apples, Design

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