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  • Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

    Jonathan Ive
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    "Jonathan Ive: Inventor of the decade" by Sheryl Garratt, www.theguardian.com. November 28, 2009.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! - Jonathan Ive
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