Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.
If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.
Behind discovery is delivery.
People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.
Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.
When companies start out, they figure out a better way to do something, and they're very relevant.
I often think of myself as the discoverer-in-chief.
People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.
Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.
Delivery is about being more efficient, it's about numbers, and it's about extracting costs.
I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.
What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.
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