The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
Imagine Pepsi without Coke. Impossible, right?
If we define value as emotions - and emotional engagement...i.e. love!
"If we define value as emotions - and emotional engagement...i.e. love!"
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: