We all faced painful ethical challenges before we even knew how to spell our names. There were tough choices. Tradeoffs. Confusing signals regarding how to live one's life. And here we are now, today, still struggling. Still trying to sort things out. Still trying to work our way through life effectively. About the only thing that has changed is the scope of the problem. There's more at stake now. And we're in a position, as grownups, to do a lot more-good or bad-for ourselves, our organization, our world. But we still must wrestle with our imperfect ethics.
As consumers we get more demanding all the time. We want better quality. We want it faster. And cheaper. Plus, we want more choices. Whoever comes along that can satisfy all these 'wants' gets our business.
You carve out the organization's character through your daily choices. You shape its conscience as you exercise your own.
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Richard Koch Author
Michael LeBoeuf Author
