When you hold out for high standards, people are impressed-but they don't always like you for it. Not everybody will be on your side in your struggle to do what's right and ethical. In fact, sometimes even you won't be on your side. You'll wrestle with inner conflict, torn between what you should do and what you want to do. You'll also aggravate other people. Seems when you walk the straight and narrow you always step on someone's toes. Don't count on the ethics of excellence to make you popular.
We all faced painful ethical challenges before we even knew how to spell our names. There were tough choices. Tradeoffs. Confusing signals regarding how to live one's life. And here we are now, today, still struggling. Still trying to sort things out. Still trying to work our way through life effectively. About the only thing that has changed is the scope of the problem. There's more at stake now. And we're in a position, as grownups, to do a lot more-good or bad-for ourselves, our organization, our world. But we still must wrestle with our imperfect ethics.
We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.
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Richard Koch Author
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