Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
The sport of business is the ultimate competition. It's 7 × 24 × 365 × forever.
It's not whether the glass is half empty or half full, it's who is pouring the water. The key in business and success at any endeavor is doing your best to control your destiny. You can't always do it, but you have to take every opportunity you can to be as prepared as-and ahead of-the competition as you possibly can be.
On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.
Information is power. Particularly when the competition ignores the opportunity to do the same.
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