I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
In my mind, so-called "cultures of innovation" really boil down to one word: curiosity.
The CEO should ask what he or she can do to raise the organization's curiosity quotient. One way to do this is to seek to learn more about current or prospective customers, not to figure out which segmentation model to slot them into, but to really understand them as human beings. Another is to live at the intersections where innovation magic occurs.
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