You can't just give someone a creativity injection. You have to create an environment for curiosity and a way to encourage people and get the best out of them.
If my wife is cooking a meal at home, which is not often, thankfully, but you know, she's doing (oh, she's good at some things) but if she's cooking, you know, she's dealing with people on the phone, she's talking to the kids, she's painting the ceiling, she's doing open-heart surgery over here; if I'm cooking, the door is shut, the kids are out, the phone's on the hook, if she comes in I get annoyed, I say "Terry, please, I'm trying to fry an egg in here, give me a break.".
Research indicates that, as long as we keep using our brains in an active way, we continue to build neural pathways as we get older. This gives us not only the ongoing potential for creative thought, but also an additional incentive for continuing to stretch ourselves.
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential-in our organizations, in our schools and in our communities-we need to think differently about ourselves and to act differently towards each other. We must learn to be creative.
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