Theodore Levitt Quotes About Creativity

Quotes about: Creativity

• Creativity is thinking up new things. Innovation is doing new things.

  Theodore Levitt

  Change, Creativity, Thinking

• Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

  Theodore Levitt

  Change, Creativity, Ideas

• Ideas are useless unless used.

  Theodore Levitt

  Creativity, Ideas, Innovation

  Theodore Levitt (1974). “Marketing for business growth”, McGraw-Hill Companies

• What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.

  Theodore Levitt

  Creativity, Ideas, Creating

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